Monday, June 30, 2008

"I want the same milk. What happened to my old milk?"

I know I haven't posted in a long-ass time - no real excuse: just remember that I am a lazy sod - and this isn't to say that I'm going to be back at blogging, all guns blazing, any time soon. But I read this article today in the NYT (h/t: this post at DailyKos) and ... well, I don't know. Something about it set me off.

I mean, come on. It's a fucking milk jug redesign - one that, by all rights, reduces the overall environmental impact of milk delivery and consumption by a substantial margin, plus is economically more efficient than its antecedent. But - but- but - it's new! And different! And I can't figure out how to pour it, because I'm a fucking moron!

The jugs have no real spout, and their unorthodox shape makes consumers feel like novices at the simple task of pouring a glass of milk.

“I hate it,” said Lisa DeHoff, a cafe owner shopping in a Sam’s Club here.

“It spills everywhere,” said Amy Wise, a homemaker.

“It’s very hard for kids to pour,” said Lee Morris, who was shopping for her grandchildren.

Oh noes! Think of teh childrnz!


Yeah, I might be overreacting a bit, here.

But, like I said, something about the reactions in this article touched off something in me. For some reason, the reactions and attitudes captured in the article seem like the perfect microcosm of average America's inherent dislike of change, even beneficial change.

The title of the post, drawn directly from the linked NYT article, sums it up nicely, I think:

What happened to my old milk, indeed.

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